Frameworks
Frameworks transform insights into repeatable ways of thinking — tools that can be applied across teams, campaigns and contexts.
How Editorial Intelligence transforms regulatory change into a pricing strategy
A practical framework for accounting firms navigating Making Tax Digital pricing decisions — built from practitioner research, customer conversations and operational signal analysis. An example of Editorial Intelligence in action.
How customer stories become strategic evidence rather than isolated marketing assets
A framework for extracting strategic intelligence from customer stories — capturing signals about pressure, decision-making, adoption and risk that strengthen broader narratives rather than proving product value in isolation.
Identifying which customer observations have strategic value
A framework for distinguishing meaningful signals in customer conversations from background noise — and connecting those signals to strategic narratives.
A model for transforming organisational knowledge into strategic assets
The core framework describing how signals become insights, insights become narratives, and narratives become editorial assets through a continuous learning cycle.