Work with me
Find out what your evidence can support before you commission more content.
I work with B2B marketing, product marketing and content teams that already have research, customer proof and expertise, but can't see it translating into authority, AI-search visibility or a position buyers remember. The work starts with what you have, what buyers and AI systems can verify from it and what would make the biggest difference.
There is no standard content package. Depending on the problem, the right response might be a clearer narrative, original interviews, a GEO-informed editorial plan, a reusable evidence workflow or a publishing experience. Diagnosis comes first; the scope follows.
Editorial Intelligence is an independent, senior-led practice: I do the analysis and synthesis myself. The answer is often to strengthen, connect or better evidence what already exists, rather than to publish more.
Two useful starting points
These are starting points, not compulsory steps. Both are fixed-scope diagnostics with the scope and fee agreed in advance. Each ends in a written report and a findings session, and is designed to be useful to your team or agency without any follow-on work from me.
01 · AI visibility audit · Typically 2–3 weeks
Find out what AI — and your buyers — can confidently say about you.
For teams being asked how the organisation shows up in ChatGPT, Perplexity and Google's AI answers, and what to do about it.
We agree the buyer questions that matter, sample how selected AI systems answer them and compare what appears with your own evidence, expertise, pages and third-party reputation. The diagnosis covers the editorial, evidence and positioning problems beneath the visibility problem, so the plan isn't simply "more pages" or more prompt tracking.
You leave with
- A buyer-question map and a baseline of how AI systems currently represent you and your competitors
- An evidence, authority and positioning diagnosis, including the gaps worth closing
- A measurement plan and a prioritised 90-day roadmap, with what to re-test
AI answers vary by system, prompt and time, so no one can honestly guarantee a position in them. The audit improves what they have to work with.
Explore the AI visibility audit02 · Narrative audit · Typically 2–3 weeks
Find the argument your evidence can actually support.
For B2B teams with plenty of research, customer insight and expertise but no shared view of what it adds up to.
I review a defined body of existing material and speak to the people closest to it when needed. The work separates fact from assumption, tests competing interpretations and identifies the questions still worth investigating. The result is a clearer basis for deciding what to say and why, rather than another request for content.
You leave with
- An evidence and assumption map with important gaps and contradictions
- The strongest defensible narrative opportunity and its limits
- Priority questions, sources to investigate and a practical editorial brief
Which audit do I need?
Start with the AI visibility audit if the pressure is external: buyers or leadership are asking why competitors appear in AI answers, or you have been asked for a GEO plan. Start with the narrative audit if the problem is internal: you have research or customer evidence that never became a position, or content that covers many topics without building one.
If you're not sure, describe the situation in a short email. Part of the first conversation is working out which question is the right one, and sometimes the honest answer is that neither audit is needed yet.
Also available: editorial knowledge pilot
For teams that keep recreating briefs, losing customer evidence or revisiting the same decisions, a three-to-six-week pilot takes one recurring workflow and makes it keep what it learns: a workflow map, a working evidence or retrieval prototype with human approval, and a short test of whether it helps. It is offered as a founding engagement and scoped case by case. Explore the pilot →
How the work happens
These are stages of a method, not more services. Sometimes the best next step is to analyse existing evidence; sometimes the evidence must be generated before a responsible claim can be made. The scope follows the problem rather than forcing every team into the same programme.
What do you already know?
Connect research, customer evidence, expertise and working decisions; distinguish strong signals from assumptions.
What is still missing?
Identify the unanswered questions and commission focused interviews or research only when needed.
What should change?
Use the evidence in narratives, editorial decisions and tested workflows — then retain what each project teaches.
Specialist work when it is needed
An audit may reveal a need for original research-led thought leadership, GEO-informed editorial development, executive narratives, or a publishing and knowledge system. For founders, there is also a focused startup narrative audit. Each is scoped to the problem; a separate audit is not mandatory when the need is already clear.
Where the problem genuinely requires a public publishing experience, the AI-native editorial website is available as a specialist build, distinct from the workflow behind it. Ongoing advice can follow an initial engagement when there is a real decision or operating need to support.
Where the approach comes from
My work spans technology journalism, agency strategy and in-house B2B research and editorial programmes. The proof page separates my own contribution from wider organisational results. It also sets out what the work has not established.
Hidden Hours · Research into a durable narrative
How research and practitioner evidence informed an ongoing argument, rather than ending at one report.
See the documented contribution →Customer stories · Learning across repeated work
A body of real editorial delivery provides the material against which reusable briefing and review processes can be tested.
See what is and is not proven →GEO · Better questions from practitioner evidence
How field evidence sharpened the editorial questions behind AI-discovery work, without claiming an isolated visibility result.
See the example →EI website · Working AI-enabled publishing system
A self-built implementation of structured publishing and reusable knowledge, not a claimed client rollout.
Explore the working example →What happens when you get in touch
Send a short note covering the question you're facing, the team involved and the decision that needs to improve. I'll reply personally and, if it looks like a fit, suggest a 30-minute call to understand the problem and the material you already have.
If an audit or bespoke project makes sense, I'll follow up with a written scope covering the questions, inputs, deliverables, timeline and a fixed fee, so you know exactly what you're agreeing to before any work begins.
Here to contribute to the research rather than discuss a project? Compare notes →