Who operates Editorial Intelligence
Editorial Intelligence is operated by Asavin Wattanajantra, an independent practitioner based in the United Kingdom. There is no company, team or parent organisation behind it — one person is responsible for this website, the research programme and everything described on this page.
For data protection purposes, that makes me the data controller for the personal information described here. You can reach me at asavin@editorialintelligence.co.
What this site collects
Most of this website collects nothing at all. It is a static site: you can read every framework, narrative, method and field note without giving me any information and without anything being stored on your device.
Personal information reaches me in only three ways, and each one is something you choose to do:
- You subscribe to email updates.
- You complete the practitioner research questionnaire.
- You email me directly, or ask for a Compare Notes conversation.
Alongside those, the site uses privacy-focused analytics that count visits without identifying visitors. That is described further down.
Email updates
If you subscribe to Editorial Intelligence updates, I collect your email address. Nothing else is required — there is no name field, no organisation field and no way to make the form ask for more.
I use it to send occasional updates about new research, findings as they emerge and opportunities to take part. Occasional means what it says: updates go out when the work produces something worth sending, not on a schedule.
The lawful basis is your consent. You give it by ticking the consent box on the form, which is never pre-ticked. I keep a record of that consent so I can show it was given.
The subscription list is held by MailerLite, described under third-party services below. You can unsubscribe from any email, at any time, using the link in its footer. That removes you immediately and needs no explanation or reply from you.
MailerLite records whether an email was opened and whether a link in it was clicked, which is how it works by default and how most email is sent. I use it for two things only: judging whether an update was worth sending, and knowing when to remove someone who has stopped reading. This happens inside the email, not on this website — no cookie is involved and it does not follow you here.
I do not sell, rent or share the list with anyone, and I do not use it for advertising or pass it to advertising networks.
Research participation
The Editorial Intelligence Research Project investigates how organisations turn evidence into ideas that influence decisions. You can take part by completing the practitioner questionnaire or by having a Compare Notes conversation.
The questionnaire collects your answers about how your organisation works. Your name, email address and organisation are optional, and only needed if you want me to be able to follow up. The questionnaire page carries its own detailed privacy notice covering how that specific research data is handled, and the permissions you choose there govern what happens to your response.
The lawful basis is your consent, given through the explicit permission choices in the questionnaire. You choose whether your response may be quoted anonymously, whether I may contact you and whether you are open to a follow-up conversation. Nothing is ever attributed to you or your organisation without asking you separately, with the exact proposed wording.
I should also be straightforward about something the questionnaire states plainly: Editorial Intelligence is how I make a living, so this research develops a commercial practice as well as a body of knowledge. Responses are read with an eye to where the method might be useful to an organisation. No approach about working together follows from that unless you raise it first.
Research consent and email consent are separate
These are two different decisions and I keep them that way.
Taking part in research does not subscribe you to email updates. Completing the questionnaire, asking to hear when findings are published, or having a Compare Notes conversation will never add you to the mailing list. Research contact details are held separately from the subscriber list and the two are not combined.
The reverse holds too. Subscribing to updates does not enrol you in the research or give me permission to use anything you have said as research data.
If you want both, you have to choose both — deliberately, in two places.
Why I process this information
- To send email updates you have asked for.
- To carry out and publish the research, on the terms you chose when you took part.
- To reply to you when you get in touch, and to arrange conversations you have agreed to.
- To understand how the site is used in aggregate, so I can tell which work is worth continuing.
I do not build profiles of individuals, make automated decisions about anyone, or use personal information for advertising or targeting.
Cookies and analytics
This site does not set any cookies. There is no cookie banner because there is nothing to consent to.
The site uses Vercel Web Analytics, which counts page views and referrers without cookies and without collecting information that identifies you personally. It gives me visit counts, not visitors.
Two small pieces of information are stored in your browser's local storage, on your own device. Neither is sent anywhere, and neither is a cookie:
- Your assessment answers. The capability assessment runs entirely in your browser. Your answers are saved locally so you can leave and come back, and are never transmitted to me or anyone else. Clearing your browser data deletes them. I never see your result unless you choose to tell me.
- An analytics opt-out flag that I use to keep my own visits out of the statistics.
Third-party services
Running a website means relying on other companies. These are the ones that can encounter your information, and what each one does:
Vercel
Hosts the website and provides the analytics described above. Because Vercel serves every page, its servers process your IP address as part of delivering the site to you, as any web host must.
MailerLite
Stores the email subscriber list, sends the updates, records consent and handles unsubscribes. If you subscribe, your email address is held there.
MailerLite offers a tracking script that most sites install on every page. It is deliberately not installed here. It would set cookies, and the no-cookie position above is worth more than the analytics it would provide. The signup form posts your address directly to MailerLite when you submit it, and nothing about MailerLite loads on any page you merely read.
Formspree
Receives research questionnaire submissions and passes them to me. The website is static and stores nothing itself, so a form service is what makes the questionnaire possible.
Formspree offers a tracking script in the same way MailerLite does, and it is likewise not installed here. The questionnaire posts your answers to Formspree only at the moment you press submit. Responses reach Formspree and no further: they are never passed to MailerLite, and completing the questionnaire does not add you to the email list.
The site does not use Google Fonts. The typefaces are served from this site's own servers. Loading them from Google would send your IP address to Google on every page you read, which is a lot to give away for typography, so it does not happen here.
Some of these providers operate outside the UK, including in the United States. Where information is transferred internationally, it is done under the safeguards those providers put in place for UK and European data protection law.
Each of these companies has its own privacy policy governing what it does with the information it handles.
How long information is kept
- Email subscriptions are kept until you unsubscribe or ask me to delete your address. Beyond that, if you have not opened or clicked anything in 24 months, I remove you. A list of people who stopped reading two years ago is not an audience, and holding those addresses serves nobody.
- Research responses are kept for the duration of the research programme and deleted at most three years after its final publication.
- Emails you send me are kept for up to two years after the conversation ends.
One limitation is worth being honest about. Once research responses have been aggregated or anonymised into published findings, your individual response can still be deleted, but it may no longer be possible to remove its influence from findings already published.
Unsubscribing
Every email includes an unsubscribe link in its footer. One click, no reason needed, no reply from me required. It takes effect immediately.
If a link ever fails, email asavin@editorialintelligence.co and I will remove you by hand.
Your data protection rights
Under UK data protection law you have the right to:
- Access the personal information I hold about you, and get a copy.
- Correct anything inaccurate or incomplete.
- Delete it — sometimes called the right to be forgotten.
- Restrict or object to how I use it.
- Withdraw consent at any time, without affecting anything done before you withdrew it.
- Portability — receive your information in a transferable format.
To exercise any of these, email asavin@editorialintelligence.co. Say what you want and I will do it. I will respond within one month, and there is no charge.
Given the scale of this operation, most requests are quick. If you ask me to delete your information, I will delete it rather than look for reasons to keep it.
Complaints
If you think I have handled your information badly, please tell me first — most problems are faster to fix directly.
You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk. You do not have to raise it with me before going to them.
Changes to this policy
If what the site does changes, this page changes with it, and the date at the top updates. The website's source code is public, so what this page claims can be checked against what the site actually does.
Contact
For anything about privacy, your information or this policy, email asavin@editorialintelligence.co. It reaches me directly.