Asavin Wattanajantra
Editorial Intelligence is the discipline of turning organisational knowledge — research, customer insight, market evidence — into strategic narratives that compound in value over time.
Most organisations generate signals continuously. Few have the systems to recognise which ones matter, build narratives from them, or accumulate evidence rather than recreate it. This site documents the frameworks, methods and working examples of a practice designed to change that.
The Editorial Intelligence Cycle
Worked example
See how the cycle operates in practice
The invisible work behind modern accounting
Research into the operational pressures facing accounting professionals — compliance burden, workflow friction, late payments and business change.
Supporting frameworks
Identifying which customer observations have strategic value
A framework for distinguishing meaningful signals in customer conversations from background noise — and connecting those signals to strategic narratives.
A model for transforming organisational knowledge into strategic assets
The core framework describing how signals become insights, insights become narratives, and narratives become editorial assets through a continuous learning cycle.
How Editorial Intelligence transforms regulatory change into a pricing strategy
A practical framework for accounting firms navigating Making Tax Digital pricing decisions — built from practitioner research, customer conversations and operational signal analysis. An example of Editorial Intelligence in action.
Related writing
Frameworks
Reusable methods and models
Editorial Intelligence OS
The implementation layer
The OS is not another framework. It is how an organisation operationalises the Editorial Intelligence Cycle through repeatable libraries, workflows and AI-assisted processes.