AI visibility and narrative advisory for B2B teams
Most B2B teams don't have a content problem.
They have an evidence problem.
I help B2B marketing and content leaders find out what buyers and AI systems can confidently say about their organisation, what evidence supports that picture and what to fix first — before anyone commissions more content.
Most GEO work starts with prompts and pages. Mine starts with whether you have anything worth citing.
When teams bring me in
AIAI answers describe you vaguely, wrongly or not at all
Competitors appear when buyers ask ChatGPT, Perplexity or Google's AI about your category →
You've been asked for a GEO plan
And you suspect the answer isn't simply publishing more pages →
You commissioned research and it went nowhere
A report launched, a few articles followed and the evidence stopped working →
You publish a lot but don't own an argument
Content covers many topics without building a position buyers remember →
Editorial Intelligence is an independent, senior-led advisory practice run by Asavin Wattanajantra.
Two decades across technology journalism, B2B agency work and research-led editorial programmes, including IT Pro, CNET, RED Consultancy, Bite and Sage. I do the analysis and synthesis myself.
The work behind the approach
Research-led narratives that kept working after the launch
Hidden Hours
The hidden cost of modern work
Research into the operational pressures facing accounting professionals — compliance burden, workflow friction, late payments and business change.
Explore the narrative →Winning in Small
Why speed relocates pressure
Speed doesn't remove pressure. It relocates it. A narrative about what it takes to operate effectively as complexity grows faster than visibility.
Explore the narrative →Trusted AI
AI trust is built through connected evidence
AI trust is not built through claims about innovation. It is built through connected evidence — how AI is governed, how humans remain accountable.
Explore the narrative →Who I work with
Marketing and communications leaders
You're being asked how the organisation shows up in AI search, and you have research, customer proof and expertise that should already be doing more of the work. Find the argument it supports, then make it easy for buyers and AI systems to verify.
Content and editorial leads
You need a defensible reason to strengthen what exists, generate new evidence or decline a request, rather than adding another page to the queue. Each audit gives you a prioritised plan you can take to stakeholders.
Start with a short note
Tell me the question you're facing, the evidence or content you already have and the decision that needs to improve. I'll reply personally and suggest whether an audit is the right first step or whether something smaller would do.
asavin@editorialintelligence.coKeep in touch with Editorial Intelligence
Occasional updates on new research, findings and ways to take part.
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