An open research invitation
Let's compare notes
How do organisations turn research, customer insight and internal expertise into ideas that actually influence decisions?
Over the past year, I've been developing what I call Editorial Intelligence — a way of thinking about how evidence becomes narrative, and how narrative becomes organisational knowledge.
Much of that thinking has come from my work in B2B technology and enterprise software. Now I'd like to test it beyond that environment.
Who I'd like to hear from
People responsible for turning expertise into something useful
The job title matters less than the responsibility. If part of your work involves turning knowledge, evidence or expertise into content, I'd be interested in your perspective.
What we could discuss
I'm looking for honest conversations
I'm not selling anything through these conversations. I want to understand where the work breaks down, what has changed and what still feels harder than it should.
What is the hardest part of creating thought leadership?
Where does valuable knowledge get lost?
Has AI changed the way your team works?
What still feels harder than it should?
What I'm hoping to learn
A useful idea should survive contact with other people's work
- Does Editorial Intelligence describe a problem you already recognise?
- Which parts resonate most — and which don't?
- Where does it overlap with existing roles or disciplines?
- What would make it genuinely useful in your organisation?
Ways to take part
Contribute in whichever way suits you
A 30-minute conversation
A video call comparing how evidence becomes influence in your organisation. Not an interview with a script — a genuine exchange between practitioners.
The written questionnaire
Around 10–15 minutes, in your own time. It asks you to reconstruct one real example of evidence shaping a decision, then covers where knowledge gets lost and how AI is changing the work.
Open the questionnairePilot version 1
An anonymous contribution
You can respond to the written questions without your name or organisation being recorded in the research at all. The questionnaire's contact fields are all optional — leave them blank and the response stays anonymous.
The questionnaire is being piloted, so its wording may still change. Responses collected during the pilot remain part of the research, and any substantial revision is recorded so findings can be traced to the version that produced them.
How this works
What happens to what you share
How your contribution is used
Contributions become part of the research evidence base behind Editorial Intelligence. They are synthesised — alongside other conversations and responses — into published findings, methodology improvements and, eventually, a first research report. Your contribution is analysed on the terms you choose: analysis only, anonymous use in findings, or available for attribution.
Attribution is optional — and off by default
Nothing is attributed to you or your organisation unless you separately approve the exact wording and context first. Your contact details stay in a private research tracker; they are never published and never added to a marketing list.
What you receive
This is an exchange, not an extraction. Participants receive the early synthesis of findings, anything from the methodology that's relevant to the problem they described, and — if they want it — a note when the research is published.
What happens after you get in touch
I reply personally — there's no automated sequence behind this page. We find a time or I send the questions, your contribution is logged as anonymised research evidence, and I follow up with something useful rather than a pitch. You can ask for your contribution to be withdrawn at any point before findings are aggregated.
These are research conversations, not sales calls. If commercial work ever grows out of one, it will be because you raised it.
If my thinking is useful, brilliant.
If it's wrong, I'd rather find out now than in three years' time.
Would you spend 30 minutes comparing notes?
Tell me a little about the work you do and the problem you keep encountering. We'll take it from there. If a conversation is harder to schedule, the questionnaire covers the same ground in your own time.
Or message me on LinkedIn