Executive social intelligence
Build a recognisable point of view, not a stream of posts.
Many executives already have useful market judgement, customer knowledge and strong opinions. The problem is that the thinking is scattered across meetings, interviews, speeches, internal conversations and occasional LinkedIn posts.
I help turn that material into a small number of durable narrative territories, then build a LinkedIn publishing and feedback system around them so the work compounds rather than resets every week.
This is not generic ghostwriting, personal branding or social media management. The aim is to make real expertise more coherent, more visible and more useful.
The model
Publishing becomes an evidence loop, not a content calendar.
The work starts with what the executive and organisation already know, then turns publishing into an evidence loop rather than a content calendar.
Territory → ideas → posts → conversations → audience signals → learning → stronger territory
LinkedIn is useful here because it is not only a distribution channel. It can show which ideas travel outside the existing network, who they reach, what gets saved or followed, and where a post creates a useful conversation. Those signals should not dictate the strategy, but they can improve it.
How it works
From scattered opinion to a system that compounds.
Find the territory
Surface what the executive already believes, knows and keeps returning to, and shape it into a small number of durable narrative territories.
Connect the evidence
Map each territory to organisational proof points, customer knowledge and market evidence.
Draft from real conversation
Turn interviews and source material into LinkedIn posts, articles and executive content in the executive's actual voice.
Publish and engage
Run a recurring LinkedIn editorial strategy, including commenting and conversation around relevant niches.
Read the signals
Track which ideas travel outside the existing network, who they reach and what creates real conversation.
Strengthen the territory
Feed audience signals into a monthly learning review that sharpens the next round of thinking.
What the engagement can include
Built around what the territory needs.
- Executive interviews and source-material review
- Narrative territory development
- Evidence and proof-point mapping
- LinkedIn editorial strategy and recurring post angles
- Interview-led post development and drafting
- Commenting and conversation strategy around relevant niches
- Audience-fit analysis, including out-of-network reach and relevant engagement
- Monthly learning reviews that feed back into the narrative
What you leave with
A coherent narrative, not a stream of posts to manage.
Six connected outputs that turn scattered expertise into a system you can keep using.
A clear statement of the territories, evidence and voice the executive can return to.
Organisational proof points, examples and knowledge connected to each territory.
A small number of durable positions the executive can develop indefinitely, not a list of topics.
A practical reference for how the executive actually sounds, so posts don't read like generic thought leadership.
Drafts built from real conversations rather than invented opinions.
A publishing rhythm and a recurring review of what the audience signals are showing.
The aim is not to maximise reach at any cost. It is to help the right people repeatedly encounter a coherent body of thinking and use what happens next to strengthen it.
Start with what's already there
What expertise is currently scattered across meetings, interviews and speeches?
Tell me what the executive already believes, knows or keeps repeating in different rooms. I'll help you decide whether an executive social intelligence engagement is the right next step.
Interested in the evidence behind the approach? Read the LinkedIn evidence behind the approach →